LOCAL FIRST, NEVER FLASHY
Three half days at the Hyatt, a night at the Natural History Museum, and a room that should feel like Salt Lake the moment people walk in. These are the rules we designed to.
The room reflects the city. Materials, color and furniture come from here, not a generic ballroom.
Stage, screens, breakouts and the museum night read as one event, called by one show caller.
Your audience includes funders. Nothing in the room should look like overspending.
No LED walls, digital signage or totems, and no rigging. Lighting stands on ground-supported truss.
Ground-supported onlyIMAG on two screens flanking the stage, all three days, for a room of about 250.
Your produced video plays once with the room taken down, rehearsed with light and sound beforehand.
EVERY YEAR, THE ROOM MOVES INTO THE CITY
New Orleans got the second line. Fort Worth got leather and wood. Salt Lake is next: pine, red rock and the mountain lodge.
Blue and violet light on a patterned surround, white lounge chairs for the panels, and a second line through the street.
Leather club chairs, a rustic wood table, a wood podium wearing the AJP front panel, and western cues throughout the week.
SALT LAKE, BROUGHT INDOORS
Six elements make the room. Each one becomes a line in the scenic, lighting or furniture scope.
Potted pines and native plants along the stage edge and at the entrances, sourced locally and returned after the show.
Sandstone and rust washes on the ballroom walls from ground-supported fixtures. The color does the work screens would do elsewhere.
Lounge chairs for up to five panelists, low wood tables and a wool throw or two, on the house stage deck finished in carpet.
An acrylic lectern carrying the AJP mark on a wood base. Light, simple and clean in every IMAG shot.
An optional printed backdrop of the Wasatch, designed with your team and standing on its own frame. Nothing hung, nothing digital.
Warm light on faces for the room and the cameras, cooler fill like high-desert daylight, and one full blackout for your video.
THE COLORS OF THE WASATCH
Five colors and six materials. Every one of them is something you could find within an hour of downtown.
Hex values are approximate and will be matched to AJP's brand colors.
ONE STAGE, TWO SCREENS, HALF ROUNDS
A crescent of half rounds facing one carpeted stage, with a projection screen on each side for IMAG all three days.
| Item | What we propose |
|---|---|
| Stage | House deck finished in carpet. Lectern, and a panel set for up to five including the moderator. |
| Screens | Two projection screens flanking the stage. IMAG all three days, slides for the few sessions that use them. |
| Speakers | Confidence monitor and speaker timer. No teleprompter. |
| Light | Ground-supported truss, warm key for faces and cameras, color on the walls. |
| Seating | Half rounds in a crescent facing the stage. |
| Video | One produced piece, played with the room taken down and rehearsed with light and sound. |
| Recording | The Day 2 CEO and Chief Program Officer session, for your records. Full-event recording as an option. |
| Show | One show caller across all three days. |
THREE HALF DAYS, TWO BIG NIGHTS
Wednesday opens at about 1 pm, Thursday runs breakfast to lunch before the field trips and the museum, and Friday closes at lunch.
| Day | When | What happens |
|---|---|---|
| Wed, May 19 | Morning | Rehearsal with the CEO and Chief Program Officer, including the lights-down video moment. |
| Midday | Staff lunch, then registration and coffee. | |
| About 1 pm | Opening main session in Salt Lake CDE, then breakouts. | |
| Evening | Offsite at Gracie's or Flanker, with whatever AV the venue needs. | |
| Thu, May 20 | Breakfast to lunch | Keynotes, plenary and breakouts. We record the CEO and Chief Program Officer session. |
| Lunch | Lunch in the Salt Lake Foyer, with a few breakouts after. | |
| Afternoon | Community field trips. No AV needed. | |
| Evening | The Natural History Museum of Utah, with Salt Lake Tribune guests joining. | |
| Fri, May 21 | Breakfast to lunch | A smaller group for plenary and breakouts, then the close. |
EVERY ROOM, SIZED TO ITS JOB
The general session gets the full build. Breakouts take no slides, so each one stays simple.
| Room | Use | What we bring |
|---|---|---|
| Salt Lake CDE | General session | Stage and scenic, lectern and panel set, two screens with IMAG, lighting, audio, show calling |
| A | Breakout | Microphone and speaker |
| B | Breakout | Microphone and speaker |
| Aspen | Breakout | Microphone and speaker |
| Blue Spruce | Breakout | Microphone and speaker |
| Juniper / Cottonwood | Staff office | Your team's base for the week |
| Salt Lake Foyer | Lunch | No AV needed |
Set before doors. Each breakout gets one microphone and one speaker, set and checked before the first session.
FLASHY INSIDE THEIR WALLS
The museum night can be the most memorable moment of the week without adding anything permanent. We propose projection mapping on surfaces the Natural History Museum of Utah already has, working inside their AV contract and infrastructure, for an evening shared with Salt Lake Tribune guests.
CLOSE TO HOME, BUILT BY OUR CREW
We've produced general sessions in the Hyatt Regency Salt Lake City and evenings at the Natural History Museum of Utah. These rooms use the same tools: flanking screens, a simple lectern, a panel set and plants on the deck.
BY THE NUMBERS
READY BEFORE THE FIRST REHEARSAL
Early load-in is the priority. We're confirming Tuesday, May 18 with the Hyatt. If that day isn't available, we'll plan and price an evening or overnight load-in.
Confirming Tuesday, May 18Your Hyatt contract doesn't require Encore. Encore keeps rigging and power at the hotel. This design needs no rigging, and we'll order power through them.
Power only, no riggingWe'll join the site visit in March to walk the ballroom, the breakouts and the load path with your team.
Once you share the museum's AV terms, we'll fit the projection plan to what their contract allows.
ONE BASE, FOUR OPTIONS
Pricing is in the accompanying quote, built around the budget you shared, so you can add or leave out each option.
Stage and scenic from this proposal, lectern and panel set, two screens with IMAG, ground-supported lighting, audio for the main room and four breakouts, the Day 2 session recording, show calling and crew.
THE PEOPLE WHO WOULD RUN THIS
A Salt Lake crew producing a Salt Lake event. The same people plan it with you, build it and call the show.
Production pro with a talent for immersive tech, turning big ideas into experiential events that land. Former Head Carpenter for the Lindsey Stirling Tour, and once a fan favorite on a Swedish reality show.
Built Fat Fish into a standout in experience design for clients like Adidas, Meta, and Amazon. Serves on Salt Lake's Culture Core board.
10+ years in AV, including 8 years as lighting designer for The Piano Guys. Sets the bar for visually engaging environments.
With Fat Fish since 2014; production manager and audio engineer for The Piano Guys. Blends creativity and precision for standout events.
8 years making scenic dreams real across every medium, experiences built to stick with you for life.
WHAT COMES NEXT
- 1You send past agendas, AJPalooza photo albums and the style guide, so the backdrop and lectern start from your brand.
- 2We send the quote with each option priced against the budget you shared.
- 3The Hyatt confirms dates and load-in, and you share the museum's AV contract language and the breakout wording in the Hyatt contract.
- 4Design rounds on the backdrop and lectern with your team, then a load-in plan.
- 5We walk the Hyatt together on the March site visit.
Roshni, let's bring Salt Lake into the room.
Send the agendas and the style guide when you have them, and we'll come back with the quote and the first backdrop and lectern designs.
SALT LAKE.