LET'S PUT ASTRO DIGITAL IN THE PICTURE
Thank you for opening the door. You told us the same thing our research told us: Astro Digital has spent ten years quietly putting other people's missions into orbit, and almost none of it is visible. Forty spacecraft delivered. NASA, Boeing, DARPA, EchoStar, Sony and Starfish on the customer wall. The first NVIDIA H100 in space rode a Corvus bus, and the coverage barely said your name. A new headquarters in Littleton with 141 jobs coming, and not one photograph of it anywhere.
We looked at the website, the search results, the AI answer engines, LinkedIn, Instagram and YouTube, and then at ten companies you share launch manifests with. The short version: you have the best story in the peer set and the smallest voice. That is a good problem, because it is a production problem, and production is what we do.
What follows is a plan to fix it in one push and keep it fixed every week after: a facility and people shoot in Colorado, launch-campaign coverage at Vandenberg, a founder-led brand film, and a content system that turns all of it into a steady rhythm on your website, LinkedIn and Instagram. Cinematic where it counts, candid where it matters, and built so your team can keep it going.
BY THE NUMBERS
FOUR CHANNELS, ONE SILENCE
We audited every surface a customer, a recruit or an AI model touches before they ever email you. Each one tells the same story: strong company, missing evidence.
Six pages on Tilda. Stock Earth loops in the hero, white-line renders instead of hardware, no About page, no team, no case studies. The News page renders empty to search engines, and the homepage ships about 8 MB of PNGs. Every page title is one word and every meta description repeats it.
Score 3.6 of 10 across seven areasYou rank only for your own name, and even then below eoPortal, Wikipedia and SpaceNews. Absent for "satellite bus manufacturer," "ESPA-class bus" and "Corvus satellite." With no structured data or named people on the site, AI engines fall back to third parties and still describe you as an Earth-imaging company.
Third parties own your story6,975 followers and 94 employees, tagline "Space. Delivered." The feed is reposts of partner announcements a few times a year. Starfish got 300-plus reactions per Otter Pup 2 update on a bus you built, and your page shows none of it. No founder voice, no people, no factory.
Under one post a monthNo Instagram. No YouTube. X has been quiet since 2021. Facebook still lists Santa Clara. The only video of Astro Digital hardware anywhere online belongs to your customers and their partners.
White space, and an easy third place in your peer setTHE COMPANIES YOU SHARE A MANIFEST WITH
You named Muon Space and Starfish Space. We went further and benchmarked ten. Follower counts were read directly from each company page on September 24, 2026. Starfish, notably, is also your customer.
| Company | LinkedIn followers | Posting rhythm | Original video | Real facility and people photos |
|---|---|---|---|---|
| Astro Digital | 6,975 | Under 1 a month | None | None |
| Starfish Space | 19,700 | About weekly | Five-part documentary series | Video only |
| Muon Space | 36,500 | 3 to 5 a week | Event and TV clips | Yes, factory and clean room |
| Apex | 28,100 | 1 to 2 a week | Founder media | Yes, public factory photo kit |
| K2 Space | 32,100 | 2 to 3 a week | Limited | Yes |
| York Space Systems | 23,800 | 1 to 2 a week | CEO media hits | Limited |
| Blue Canyon (RTX) | 22,400 | 1 to 2 a week | Limited | Some |
| Loft Orbital | 44,500 | 1 to 2 a week | Limited | Yes |
| Terran Orbital (Lockheed) | 43,800 | Daily | Limited | Some, plus 38K on Instagram |
| Impulse Space | 82,400 | 3 to 4 a week | Brand films | Yes, the SpaceX-style benchmark |
Five things the best of them do, every week:
- 1Mission as a serial. Name the spacecraft, give it episodes. Starfish's Otter Pup 2 updates, on your bus, pull 300-plus reactions each.
- 2Factory forward. Apex publishes a downloadable factory photo kit. K2's best posts are people walking its floor. The building is the proof.
- 3People first. Employee and intern spotlights outperform funding news. Everyone is hiring the same engineers; hiring content is reach content.
- 4Founder as the channel. Cinnamon, Mueller, Dyer and Wallinger carry their companies on personal profiles and TV hits. Chris Biddy has ten years of flight heritage and no microphone.
- 5Milestones told fast, with real photos and partner tags. Same-day beats a press cycle, and a tagged partner doubles the audience.
THE QUIET BUS BEHIND THE MISSIONS
Every peer sells a spacecraft. Almost none of them can say a customer put the first GPU data center in orbit on one, or that Sony, Boeing and a space-habitat startup all chose the same platform. That is the spine of the story. We would tell it the way SpaceX and Rocket Lab tell theirs: hardware in real light, engineers in frame, missions with names, and a founder who speaks plainly.
Ten years, forty spacecraft, fifteen missions operating right now, five bus sizes from a 6U to the 250 kg Raven. A heritage wall belongs on the website, in the lobby and in every deck.
Littleton, Colorado, chosen over other states, with 141 jobs on the way. Nobody has seen it. The factory is the proof of credibility for a bus company, and Colorado's aerospace press will cover it.
Starcloud-1 and the H100. Tomorrow.io's weather radar. EchoStar Lyra. MITRE's RF lab. Starfish's Otter Pup 2. Sony's laser pair and Boeing's quantum demo coming in 2026, Max Space's habitat in 2027, Raven's first flight. Each one is a chapter with a partner who will share it.
Chris Biddy has flight heritage most founders in this set do not. Billy Wahng built a 210-megapixel payload. Glassdoor calls the team "extremely bright engineers" on "super cool missions." Put them on camera and the recruiting problem starts solving itself.
The line we would build the brand around: Space, delivered. Now show the delivery.
THREE DAYS IN LITTLETON, ONE LIBRARY
One trip to Colorado, three kinds of days, and a library that feeds the website and every channel for months. Photo and video on every day, shot for both horizontal and vertical from the start, and built to be added to on every trip after.
| Shoot | Where and when | What we capture | What it becomes |
|---|---|---|---|
| Factory and people | Littleton HQ, two days | Clean room, integration and test; portraits of leadership and engineers; hero stills of every Corvus bus; exteriors and drone of the building | Website imagery, a real Careers page, hero shots for every deck, three months of LinkedIn and Instagram |
| Brand story film | One full-crew day in Littleton, inside the same trip | Sit-down interviews with Chris Biddy and Billy Wahng, hardware in motion, the ten-year arc from Landmapper to mission-as-a-service | A 90-second anthem film for the website and LinkedIn, and ten vertical cutdowns |
| Launch campaign, when you want it | Vandenberg for Transporter-18 (no earlier than late October 2026) or Transporter-19 (about February 2027), crew of two, two days | Integration and ship-out where the launch broker allows, liftoff, and the team watching the webcast | A 60-second recap, ten verticals and fifty edited photos within 48 hours |
Deliverables from the push: a graded photo library of 150-plus selects with unlimited commercial use, the anthem film, ten vertical clips, and a hero still of each bus. Everything shot to one style sheet, so the next trip matches the first and the library grows instead of resetting.
HOW IT SHOWS UP EVERY WEEK
A library nobody posts is a hard drive. The system is what turns one trip into months of presence. Here is the rhythm we would run with your team, and hand over when you are ready.
- Fix the foundation first: real page titles and descriptions, headings, alt text on the customer logos, Organization and Person schema, a redirect for the dead http address
- About and Team pages in the push, then one page per Corvus bus, a News page search engines can read, and a mission case study each quarter through the rhythm
- Replace the stock Earth loop with your own anthem film and factory stills
- Monthly SEO and AI-answer monitoring so we know when ChatGPT and Google start describing you correctly
- LinkedIn, three posts a week: one mission or hardware post, one people or hiring post, one founder or industry take, from the company page and from Chris
- Instagram, one to two posts a week plus stories on shoot and launch days: the visual channel, factory and launch first
- One short video a month cut from the library, vertical and horizontal, and a milestone post around every launch
- Same-day milestone posts with real photos and partner tags, drafted in advance for every launch window
- A shared 90-day calendar, approvals in one place, and a monthly report on reach, followers and inbound
Consistency is the whole game. Three posts a week for a year beats thirty posts in launch week, and the library is what makes three a week easy.
THE PUSH, THEN THE RHYTHM
Bring Astro Digital to 2026 in one focused push, then keep it there with a monthly rhythm. Three phases, each useful on its own, each one better with the last, and every one built to scale up when the library needs to grow.
- 1The push, first 90 days. A half-day brand story session and a one-page messaging sheet, two factory-and-people days and one brand-story film day in Littleton, the anthem film and ten verticals, website foundation fixes plus new About and Team pages, Instagram and YouTube setup, and the first 90-day calendar posted with you.
- 2The rhythm, monthly. A content day in Littleton every other month, three LinkedIn posts and one to two Instagram posts a week, one short video a month, founder posts drafted for Chris, SEO and AI-answer monitoring, and a monthly reach and search report.
- 3The moments, as they come. Launch coverage at Vandenberg, the Otter Pup 2 docking, the Raven reveal, Space Symposium in Colorado Springs each April, and the Max Space habitat in 2027. Booked per event, planned a quarter ahead.
Investment, priced at mid-market agency rates for the Denver and Salt Lake markets and benchmarked against published 2026 rate cards for commercial photography, brand film, B2B social retainers and web work.
| The push, what the fee covers | Included | Investment |
|---|---|---|
| Photography | Two shoot days in Littleton with photographer, assistant and lighting; 150-plus retouched library images and 20 portraits; unlimited commercial use included | $9,000 |
| Film | One full-crew brand-story day plus B-roll during a factory day, pre-production, the 90-second anthem, ten vertical clips, music licensing | $23,000 |
| Brand story | Half-day story session with Chris and Billy and a one-page messaging sheet every post and page follows | $3,500 |
| Website | Technical and metadata fixes across the current six pages; new About and Team pages built with the new photography | $8,000 |
| Travel | Crew of three to Littleton for four days, at cost: vehicle, lodging, per diems and travel days | $4,500 |
| Producing | Producing and scheduling across the 90 days, with a small contingency we only touch with your approval | $2,000 |
The rhythm covers a content day in Littleton every other month with travel, LinkedIn and Instagram management, one short video a month with verticals, founder ghostwriting for Chris, SEO and AI-answer monitoring, and a monthly report, with Instagram and YouTube setup and the first calendar folded into month one. Each launch campaign adds a 60-second recap, ten verticals and fifty edited photos within 48 hours, with a standby day billed only if the launch scrubs.
Year one at this level, with the rhythm starting alongside the push and one launch campaign, is about $191,000. When the library needs to grow, the full build is the natural second phase: a five-episode mission series, a 400-image library, one page per bus and a public media kit. Terms: half of the push to book the shoot dates, the balance on delivery of the library; the retainer billed monthly in advance; pass-through costs at cost plus 15 percent.
THE PEOPLE WHO WOULD SHOOT THIS
Fat Fish Media produces live events and content for Adidas, Meta, Amazon, Western Governors University and the University of Phoenix, with our own crews, our own trucks and a photo and video archive of thousands of events. Bubba is your point of contact from day one, with the full bench behind him.
Production pro with a talent for immersive tech, turning big ideas into experiential events that land. Former Head Carpenter for the Lindsey Stirling Tour. Bubba owns the schedule, the site access and the launch-campaign logistics, and is the one who picks up the phone.
Built Fat Fish into a standout in experience design and brand content for clients like Adidas, Meta and Amazon. Leads the brand story, the shoot direction and the content system.
Years working with brands on story, video production and content strategy, both on set and with a marketing mind. Runs the crews, the gear and the shot list on every shoot day.
LET'S WALK THE FLOOR
- 1A one-hour brand story session with Chris and Billy, on a call or in Littleton, so we hear the ten-year arc in your words before we write a line of it.
- 2Walk the Littleton building and confirm what can be shown: clean room access, customer hardware we can and cannot photograph, and ITAR boundaries.
- 3Lock the launch calendar together: which mission flies on Transporter-18 or 19, the Otter Pup 2 docking window, and the Raven reveal, so any launch coverage is booked a quarter out.
- 4Agree the push scope and the monthly rhythm, then shoot in Colorado before the snow makes the drone shots harder.
Let's walk the floor.
Pick a day and we will bring the shot list, the 90-day calendar, and the people who would run this.
THE STORY YOU'VE EARNED.