Delta Center

The Delta Center in downtown Salt Lake City is the home of the Utah Jazz and the city's NHL team, and it hosts major concerts and family shows throughout the year. For brands and companies, the arena is also a place to host fans, clients and employees: a plaza takeover before a game, a private function in a club or suite, or a company night built around a game.

Fat Fish Media has produced at the Delta Center for the Utah Jazz and for corporate clients, and this guide covers what is different about producing in and around an arena.

The building

• Capacity: the arena is in the middle of a multi-year renovation that began in 2025. When it is complete, the venue projects capacity of nearly 19,000 for basketball, about 17,000 for hockey and about 14,000 for concerts and events.
• Premium spaces: dozens of suites and several clubs are available on game nights and for select special events, and they are popular for client entertainment and company nights.
• The plaza: the open space outside the main entrance, with the building's LED wall and the Jazz Note overhead, is where fans gather before doors open.
• Location: the arena sits downtown on TRAX, a short walk from the Salt Palace and the city's hotels.

What we produced: the Utah Jazz home opener

For the Utah Jazz home opener during the franchise's 50th season, the team asked us to turn the plaza into an arrival moment fans could see from across the street. We built a row of towering structures wrapped in 50th-season graphics, set them to form a corridor toward the doors and frame the building's LED wall and the Jazz Note, and mounted robotic lighting on the towers so the plaza came alive as the sun went down. A DJ stage with a full PA sat at the center and set the tempo for the crowd. The full story is in our Utah Jazz case study.

Arena activations come with their own rules. Everything has to go up and come down around a live game-day schedule, survive an outdoor Utah evening and leave the paths to the doors clear. We plan power distribution, cable management and crowd flow with the arena's operations team well ahead of the date.

Private events in the clubs

The arena's club spaces, with floor-to-ceiling windows looking over downtown, work well for company nights and recruiting events. For a Moxie Pest Control college night we transformed a club space with branded scenic, LED lighting and photo moments so the room felt like the company's own space for the night.

Production notes for arena events

• Work with the venue's teams early. Arenas have their own security, operations and event staff, and plans need their sign-off.
• Plan for load-in windows. On game days the building is busy from early morning. We schedule our install around the arena's own setup.
• Light for the time of day. A pre-game plaza event often starts in daylight and ends after dark. We choose fixtures bright enough for both.
• Keep audio friendly. A plaza PA should energize the crowd without fighting the building's own announcements.

How we can help

We design and build fan activations, plaza stages and branded spaces, and we supply the staging, lighting, audio and LED to run them. Our brand experiences team handles concept through strike.

Related guides: Salt Palace Convention Center, The Grand America Hotel and Eccles Theater.

Frequently asked questions

Can companies rent space at the Delta Center?

Yes. Suites, clubs and other spaces are available for private events on game nights and for select special events. Contact the arena about availability.

Can you build an activation on the plaza?

Yes, with the arena's approval. Plaza activations have to fit around the game-day schedule and keep entrances clear, which we plan with the venue's operations team.

What capacity will the arena have after the renovation?

The venue projects nearly 19,000 for basketball, about 17,000 for hockey and about 14,000 for concerts and events once the renovation is complete.

Planning an event at the Delta Center? Tell us the date, headcount and program and we will come back within one business day with a production plan and a line-item quote. We can also walk the space with you before you sign the venue contract.