Outdoor Retailer

When the Outdoor Retailer show returned to Salt Lake City from Denver, the city threw a block party, and Fat Fish Media produced it: one of our Stageline mobile stages set in the street, with lighting, sound and a lineup of DJs and live performers welcoming the industry back, in the snow.

The brief

The celebration had to happen outdoors in a Utah winter, on a closed downtown street, with a program running from afternoon into the evening. The stage had to go up and come down inside the street-closure window, and the show had to run regardless of weather.

What we produced

A hydraulic-roof Stageline stage gave us a covered performance deck with the PA and lighting rig already hung, raised and set by our crew in hours. We flew a line array for the street, hung moving lights and wash fixtures under the roof so the acts read in the dark and the snow, and ran power distribution and a weather plan with the city. Our crew managed changeovers between DJs and artists through the night.

The party

Attendees spilled out of the convention center into a street lit and loud enough to feel like a festival, snow and all, and the acts played through without a pause.

The result

A welcome-back event that set the tone for Outdoor Retailer's return and a textbook case for what a mobile stage does well: a full outdoor concert setup, anywhere a truck can park. See the lineup on our stage rental page.