Outdoor Retailer

Fatfish produced a block party for Outdoor Retailer’s return to Salt Lake City, featuring DJs and live performances on our Stageline stage. Despite the winter snow, we handled stage, lighting, and sound seamlessly, creating a festive atmosphere for the event.

PROJECT

OR Block Party

CLIENT

Outdoor Retailer

INDUSTRY

Retail

LOCATION

Salt Lake City

TIMELINE

2023

PROJECT OVERVIEW

To celebrate the return of the Outdoor Retailer conference to Salt Lake City from Denver, Fatfish Media produced a lively block party, showcasing one of our Stageline stages. We transformed the streets into a vibrant celebration with DJs and a variety of artists performing throughout the event, creating an energetic atmosphere that welcomed the conference back in style. Despite the snowy winter backdrop, our team flawlessly executed the event, managing all aspects of stage, lighting, and sound to ensure a seamless experience. The combination of great performances, expert technical execution, and the festive energy helped set the perfect tone for Outdoor Retailer’s return to Salt Lake City, leaving a lasting impression on attendees.

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OUR PROJECTS

Our recent Projects

WGU New Orleans 2026

Fat Fish designed and produced Western Governors University's dual-event experience in New Orleans, managing both the Alumni Celebration and Commencement Ceremony. We translated WGU's newly launched brand identity into physical spaces, creating a cohesive experience from the outdoor alumni gathering to the grand stage production at Smoothie King Arena.

Momentum 2026

Fat Fish Media transformed the Aria in Las Vegas for Magellan Financial's Momentum 2026, delivering complete event production including custom stage design, environmental branding, scenic pieces, lighting, video wall, and sound systems. We created a seamless conference-to-concert experience, culminating with Train's live performance on our custom-built stage.

FAQS

Frequently Asked Questions

How far in advance should we book Fat Fish Media for our event?

We recommend reaching out at least 2–8 weeks before your event date. For large-scale productions or peak seasons, earlier is always better to ensure availability and allow time for thorough planning but our team can always take up the challenge even within the same week. Always feel free to reach out.

What are some of the biggest production challenges and how did you resolve it?

Every engagement presents unique logistical and creative challenges. Our production team documents every key decision and solution as part of our post-event review process.

Do you produce recurring or annual events for long-term clients?

Many of our clients engage Fat Fish Media on an annual or multi-year basis. We build production templates, vendor relationships, and run-of-show frameworks from year one that improve efficiency, creative output, and delivery consistency with every subsequent event.

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