WGU Dallas
WGU's Commencement weekend in Dallas brought us to Globe Life Field where we filled the stadium with LED wall, a sprawling custom and dynamic stage, powerful lighting, and most importantly: graduates.
PROJECT
WGU Commencement Weekend
CLIENT
Western Governors University
INDUSTRY
Education
LOCATION
Dallas, TX
TIMELINE
2025
PROJECT OVERVIEW
Western Governors University's commencement weekends travel the country, and in 2025 the Dallas weekend brought Fat Fish Media to Globe Life Field. We produced the full program, from the alumni celebration to a stadium commencement ceremony with enough graduates and families to fill the lower bowl, with scenic design, AV, show calling, live streaming and event management under one team.
The brief
A baseball stadium is not built for a ceremony. Sightlines run toward a diamond, the sound has to reach seats designed for a public-address system, and the stage sits on a field that has to be protected. WGU also needed the weekend to feel like one brand across two very different events, and to serve the graduates who could not be in the building through a live stream with closed captioning in multiple languages.
What we produced
We built the ceremony stage on the field with a custom scenic set in WGU blue, flanked by large LED screens so every family could see the graduate crossing the stage, with the stadium's own boards carrying IMAG and graphics. A distributed audio design covered the seating bowl, and a lighting package kept the stage camera-ready under the roof. Backstage we ran graduate check-in and lineup, a photo station for graduates in regalia, and a control position for the multi-camera live stream and captioning. The alumni celebration the day before got its own scenic, audio and lighting treatment in the same visual language.
Show weekend
Processional, speakers, name reading and recessional ran to the minute from a run of show rehearsed with WGU's team, while the stream carried the ceremony to families around the world. Our pre-production content and post-event promotional edits bookended the weekend.
The result
A stadium commencement that felt personal to each graduate and consistent with every other WGU weekend we produce. The partnership has carried on across cities from Dallas to New Orleans, Seattle, Minneapolis and Louisville, each one building on the last.
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OUR PROJECTS
Our recent Projects
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Fat Fish Media designed and produced Western Governors University's dual-event experience in New Orleans, managing both the Alumni Celebration and Commencement Ceremony. We translated WGU's newly launched brand identity into physical spaces, creating a cohesive experience from the outdoor alumni gathering to the grand stage production at Smoothie King Arena.
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Related
Services and rentals behind this project
Event Production Services
Full-service production for corporate events, concerts, brand experiences, trade shows and commencements, from design through show day.
See our servicesA/V Equipment Rentals
Stages, lighting, LED walls, audio and broadcast trucks from our Salt Lake City warehouse, with delivery, setup and technicians.
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Based in Salt Lake City and producing across Utah, the Mountain West and nationwide for touring brands and universities.
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Frequently Asked Questions
How far in advance should we book Fat Fish Media for our event?
We recommend reaching out at least 2–8 weeks before your event date. For large-scale productions or peak seasons, earlier is always better to ensure availability and allow time for thorough planning but our team can always take up the challenge even within the same week. Always feel free to reach out.
Can Fat Fish produce an event like this one for us?
Yes. Every project on this site was produced by our Salt Lake City team with our own staging, lighting, LED, audio and video inventory, and the same crew travels nationwide. Send us the date, venue and headcount and we will scope a version that fits your brand and budget.
Do you produce recurring or annual events for long-term clients?
Many of our clients engage Fat Fish Media on an annual or multi-year basis. We build production templates, vendor relationships, and run-of-show frameworks from year one that improve efficiency, creative output, and delivery consistency with every subsequent event.
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